On March 10, 2024, the three-day 2024 Guangzhou International Baby, Toddler, and Toy Expo (abbreviated as IBTE Guangzhou Children's Expo) kicked off grandly in Zone C of the Canton Fair Complex, Guangzhou. As a professional maternal and infant nutrition brand under FONO CARE, Wellohi was invited to participate in the event, engaging in profound exchanges with various industry media, agents, channel partners, and collaborators, focusing on the forefront of the maternal and infant industry.

A Refreshed Appearance, Gathering the Spotlight

Centered on the theme of "High-Quality Infant and Toddler Products and Toy Industry," the expo served as a B2B platform for enterprises and professional buyers to engage in deep communication and collaboration, with over 300 exhibitors in attendance.

▲Chen Xinhua, Executive President of Guangdong Maternity, Infant, and Toddler Products and Services Association, being interviewed at the Wellohi booth

▲Li Yuzhang, President of the Retail Branch of Guangdong Maternity, Infant, and Toddler Products Association (right), and Chen Junbiao, National Sales Director of Wellohi (left)

At this exhibition, Wellohi, after undergoing a brand upgrade, debuted with a brand-new image, captivating visitors with its product lineup featuring the "Superstar Hit" Little Blue Bottle DHA and the 2024 Wellohi Full Nutrition Conditioning New Products, as well as its comprehensive strength spanning independent R&D, production, warehousing, supply, and distribution services. The booth was swamped with visitors, with consultants and negotiators streaming in continuously. The Wellohi staff patiently answered questions and engaged in in-depth discussions with visitors, jointly exploring future opportunities.

Full-Stack Intelligent Research, Empowered by Technology

During the expo, Xiao Keyong, Deputy General Manager of FONO CARE, was invited to attend the "High-Quality Products and Services Entering Retail and Postnatal Recovery" exchange seminar, where he delivered a lecture themed "Full-Stack Intelligent Research, Traceable Linkages."

▲Mr. Xiao Keyong, Deputy General Manager of FONO CARE

Mr. Xiao emphasized that the maternal and infant industry has entered a fiercely competitive market with stable demand, where category education has completed its phased mission, and brand building will be the main theme for the coming years. As the nutritional needs of maternal and infant populations become increasingly diverse, higher demands are placed on brands' scientific research capabilities. Only brands with robust scientific research capabilities and intellectual property reserves can catch the wave of universal family nutrition.

▲Mr. Xiao sharing his insights during the lecture

Wellohi, with over a decade of dedication to maternal and infant nutrition, attributes its scaled development to its core competency—technological research and development. Backed by FONO CARE, Wellohi has collaborated with prestigious institutions such as Jinan University and other research organizations to establish a dual research institute system, earning accolades including the Second Prize of Guangdong Science and Technology Progress Award, the title of National High-tech Enterprise, and over 50 national patents. The company has also launched its strategic hit product, the Little Blue Bottle DHA, the first of its kind in China to introduce breast milk-based DHA, standing out amidst the tide of brand development through rapid iteration and technological innovation.

Strategic Alliance, Adding a New Star

Brand development is inseparable from channel distribution. At the event, Wellohi formally established a strategic partnership with Daily Baby Chain, represented by Chen Junbiao, National Sales Director of Wellohi. In the future, both parties will leverage their respective strengths to deepen cooperation, reaching a wider maternal and infant audience and assisting more families in achieving optimal growth and feeding.

▲Chen Junbiao, National Sales Director of Wellohi (left), and Liu Weijie, General Manager of Daily Baby Chain (right)

▲Chen Xinhua, Executive President of Guangdong Maternity, Infant, and Toddler Products and Services Association (center), Chen Junbiao, National Sales Director of Wellohi (left), and Liu Weijie, General Manager of Daily Baby Chain (right)

Wellohi, Gathering Momentum for the Future

Seeking opportunities amidst challenges and developing within opportunities, Wellohi will continue to strengthen product innovation and upgrades, deepen product layout, and accelerate the exploration of scaled market increments, fulfilling the nutritional needs of global maternal and infant families with higher-quality products, leading the healthy development of the industry.